Videos

To your enemy, forgiveness.

To an opponent, tolerance.

To a friend, your heart.

To a customer, service.

To all, charity.

To every child, a good example.

To yourself, respect.

~ Oren Arnold

Media

"...New Threat Apparel exists to help others. All the proceeds from the Love Everyday line are donated to non-profit organizations, charities and people that need help. The revenue generated from their main line goes right back into the company, to ensure the Love Everyday line keeps chugging along..." - BlogTO

"...The shirt comes from a (relatively) new shop out of Toronto called New Threat. They have a handful tees for sale, all of which are quite classy, accompanied by a pretty powerful message of peace, love, and all that jazz.

Actually, I should probably elaborate on that; I think it’s important, and I know the folks at New Threat think it’s damn important. For example, check out their about page. You’ll find their statement of principles there—an honest-to-god manifesto, really—and it’s written with a level of passion rarely seen on t-shirt websites...." - Fantastic Blognanza

"...It seems that successful businesses will not be really perceived to be ones when they have not giving back to the society (for good cause). That’s why Toronto streetwear label; New Threat Apparel started its a non-profit branch called Love Everyday: Clothing For a Cause where proceeds from these tees go towards directly helping people on the streets of Toronto... Story of how New Threat crew are trying make positive change around the neighborhood in Toronto can be read on their blog. - The Daily Tee